Strategies of Acquisition Adidas and Hp Companies

Strategies used in acquisition are vey important because they help the acquiring company to make maximum benefit out the acquisition deal. Before entering into any acquisition deal it is important for the company to consider its resources, future market opportunities and its targeted consumers and their reactions (Roy 2004).Advertising We will write a custom essay sample on Strategies of Acquisition: Adidas and Hp Companies specifically for you for only $16.05 $11/page Learn More In this paper we explore two companies which have been involved in acquisition and how it has strengthened their resources and competitive advantage in the market. The companies explored are Adidas in footwear industry and Hp in computer industry. In 1970s Adidas; a sports company based in Germany was leading in market in the United States of America because of innovations in its products. Through aggressive marketing Nike became the leader in market which triggered the merge of Adidas and Reebok in 2005. Adidas expressed its desire to acquire all Reebok’s outstanding shares (Antal-Mokos 2009). These two companies have managed to pull together their resources to create new sporting products and also to explore new markets especially North America. The merge raised the value of the two companies to $12 million (Antal-Mokos 2009). Adidas- Reebok merger has also maintained sustainable competition ability by merging their different competencies. Adidas is a well known strong brand with high performance. On the other hand Reebok has a great conscience for fashion which makes it preferred brand by urban purchasers’. By acquiring Reebok, Adidas takes advantage of the two ideas without compromising the image of the two brands (Antal-Mokos 2009). The merger allows Adidas to venture into lifestyle market. Adidas also has managed to improve its competitive advantage by involving the youth through music and sports. Combining Reebok’s lifestyle sho e brand with high performance and technology Adidas brand creates a main attraction to youths thus keeping a sustainable competitive advantage in the market. In order to keep up its competition with other brands, Adidas will boost distribution of its brand in North America where Reebok dominates thus venturing into new market (Antal-Mokos 2009).This idea increased its sales in North America hence remaining at the top of competition. Adidas and Reebok are well known brand names hence their good reputation has helped in building a firm competition base.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hp has benefited a lot from its merge with Compaq in 2004. It has strengthened its human resources by involving the Compaq’s human resource. Merging these two great work force ensures that the company meets its objectives. The company has over 150,000 in more than 170 countries which makes its consumer base strong (Roy 2004). This has led to increased revenues for the company due to its venture into new markets. Acquisition has helped Hp to be the leader in computer industry through diversity. Considering both Hp and Compaq are strong brands, they produce wide range of products, both computer hardware and software. This ensures that all customer needs are met hence making its products the desired choice compared to its competitors. This has enabled Hp to acquire a sustainable competitive advantage (Roy 2004). Another idea that enhances its competitive advantage is Hp brings professionals from different parts of the world together, which in turn improves the creativity and innovative power of the company. As a result new, improved and reliable computer products are generated. A strong employee base ensures that there are Hp professionals in geographical locations hence improving its customer care.Combination of factors such as customer satisfaction, innovation, creati vity, products reliability and services ensure Hp’s enhanced competitive ability (Roy 2004). In conclusion, we realize that acquisition can be a revival tool to the companies operating at loses. In his paper we have seen how acquisition boosts the revenues of companies as well as their ability to compete with others. References Antal-Mokos, Z. (2009). Managing Mergers and Acquisitions. The global business  handbook: the eight dimensions of international management, 123. Roy, P. Roy, P. (2004). The Hewlett Packard-Compaq computers merger: Insight from the resource-based view and the dynamic capabilities perspective. Journal  of American Academy of Business, 5 1, 7-14.Advertising We will write a custom essay sample on Strategies of Acquisition: Adidas and Hp Companies specifically for you for only $16.05 $11/page Learn More This essay on Strategies of Acquisition: Adidas and Hp Companies was written and submitted by user Joan the Mouse to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

10 Facts for a Group Project on Network Security

10 Facts for a Group Project on Network Security Welcome to our guide on writing a group project on network security. This is our first guide, and it will help you understand how group project tasks are distributed among members involved and exactly what should be done to get the desired results. This guide has three parts. Our first guide contains 10 facts for a group project on network security which will help you understand the concepts and knowledge behind network security. References are also mentioned at the bottom of this guide to help you verify these facts or collect more information if you want to. Our second guide, 20 network security project topics, help you select a relevant topic for your group project. All the topics mentioned in the guide are authentic and researchable for the students. We have also written a short sample essay for you. The presence of ready-made topics will give you a path to start. Our third and final guide, Writing a Group Project on Network Security, explains how a group project should be carried. Furthermore, it will tell you how to divide your work among members keeping individual strengths of every student in mind. This guide will give you a clear vision of planning and proceed with your group project. A group project is different from an individual project as there are several minds involved and creative conflict is a common problem. We have collected 10 solid facts which you can discuss with your group members and pick a fact you can design your project around. Let us begin with the facts on network security: Network security is a process that helps in securing the network  infrastructure of a computer. Certain security policies are applied to protect the assets and resources of an organization or a single user. Securing networks means protecting them against attackers or hackers, who can get access to secure information which is transmitted through a network. Data magnets are tools used to fetch personal data. Personal data refers to personal information such as a person’s name, email and financial information. All this information is available on the network when users provide it on websites for different purposes. Cryptography is a networking related field which deals with the study of Secret(Crypto) Writing(Graphy). It works on two terminologies namely, encryption and decryption which deals with hiding the content of the given data for privacy purpose (Encrypting) and reverting it back to usage (Decrypting). Many apps on networks use this technology for better protection. There is an FBI department looking for cyber criminals who have robbed millions of dollars from around the globe. The list on FBI’s site consists of 19 individuals, each having robbed between $350,000 to $100 million. One of the most wanted criminals is JABBER ZEUS. It is a group of criminals using viruses to hack computers and get access to files and data. HTTPS is more secure than HTTP. Every website on the web should follow HTTPS protocol because without HTTPS hackers can easily hack your website. HTTPS even provides you a bit of security from government surveillance applications and keeps all your online activities safe. Every time a person requests to access a web page, the user’s IP is saved by the server of that particular website. IPs are useful in tracking a user’s online activity and even track their location. Users use tools to go anonymous on the web to hide their activity and location by using proxy servers and similar apps. Trojans are a hacker’s favorite tool. They can be disguised as a useful application, making users install them without worries. Trojans are usually transferred via emails. They dont spread automatically or by their own will. However, trojans are easy to remove as compared to other malware. Cybercrime has been increasing day by day. Suspicious emails, trojans and several other types of network security attacks are committed every hour. To control these crimes, the cyber security market has also expanded regarding budget and resources. The cyber security market is expected to reach $120.1 billion by 2017. The United States alone loses $100 billion every year at the hands of cyber crime attacks. A minimum of 556 million cases is recorded in a single year. From strong individuals to giant business tycoons, cyber attacks are used against everyone. The U.S. Navy force has one of the strongest cyber security systems because it receives around 110,000 cyber attacks every hour. Network security experts are said to use complex passwords and changing those passwords at least every 3 months. Hackers get a tough time if a password is composed of 4-5 longer strings. This has been proved to be a good strategy to prevent cyber attacks. These were some of the facts related to network security. We hope they turn out to be useful for your group project and help you out in understanding what Network Security is. Our next two guides involve having 20 group project topics along with a sample essay and also tips on how to write a group project. But first, let’s have a look at the references below in case you want to gather more information from reliable sources. References: Abdelmounaam Rezgui, Virginia Tech (2003), Privacy on the Web: Facts, Challenges, and Solutions. William Stallings (2005), Cryptography and Network Security Principles and Practices, Fourth Edition. Rezgui, A. Bouguettaya, and Z. Malik, â€Å"A Reputation-Based Approach to Preserving Privacy in Web Services,† Proc. 4th VLDB Workshop on Technologies for E-Services (TES ‘03), Springer-Verlag, 2003 Axelsson, S. (2000) The Base-Rate Fallacy and the Difficulty of Intrusion Detection. ACM Transactions and Information and System Security. Bishop M. (2005), Introduction to Computer Security. Boston: Addison-Wesley. Xiang-Yang Li, Cryptography and Network Security