Got Milk Essay Example for Free

Got Milk Essay Got Milk? All things considered, Austin Powers, Tracy McGrady, Serena Williams, Britney Spears, and even Elvis all do. However, do they know what they are selling in this Got Milk? Ads? The Got Milk? crusade depended on a milk hardship technique that reminded customers that it was so badly designed to be without milk. The ad made milk a well known beverage due to its appeal not as a result of the supplements and medical problems. It has been accepted by numerous that milk is expected to have a solid and sound body, when really milk can be very unsafe and the supplements required for a decent body can be found in numerous different sources. Insights show that milk utilization is on the ascent in the United States since the Got Milk? battle was propelled. In 1993, 58. 1 billion pounds of milk was expended. It had ascended to 59. 5 billion pounds by 2002, an expansion of 1. 4 billion pounds (ERS, Animal Products Branch). Another factor making the milk business develop is dairy ranchers. They chance the breakdown of their industry if the populace doesn't expend enough milk. Along these lines, obviously, the ranchers are pushing us to drink one glass, yet two and three glasses of milk a day. Their fundamental need is to bring in cash by getting us to drink milk however much as could reasonably be expected, not to illuminate us that milk may not be all that sound since we don't know about the dangers, we tip our glasses and drink up. Milk isn't as healthfully fundamental as it is depicted, yet rather it is unsafe to our bodies. Coronary illness is Americas number-one executioner. The fundamental driver of this sickness have been accepted to be such things as smoking, stress, and even absence of friendship. In any case, as per an article in Earth Island Journal, milk utilization is likely the main source of coronary illness. When the normal American turns fifty-two, the individual will have devoured in milk and dairy items a similar measure of cholesterol contained in one million cuts of bacon ( ?  °Milk: The Deadly Poison?  ±). Dairy items are the most moment wellspring of immersed fat. Immersed fat builds cholesterol creation in the liver. This prompts the arrangement of greasy stores in the supply routes which increment one s danger of respiratory failure and stroke (?  °The Case against Dairy?  ±). The significant levels of immersed fat and cholesterol found in milk heighten your odds of sidestep medical procedure, which would put a fifty-thousand dollar imprint in your wallet. Another difficult that isn't notable, are the brutal synthetic compounds, anti-infection agents and hormones that might be found in milk and dairy items. The greater part of Americaâ dairy dairy animals have leukemia infection and after they eat in fields with pesticides their milk contains a blend of deadly synthetic concoctions (?  °Milk: The Deadly Poison?  ±). Similarly as significant are the hormones and anti-toxins dairy ranchers infuse into their cows. One hormone, known as recombinant cow-like development hormone, or rBGH, is infused into numerous cows to build milk creation. There is proof that rBGH helps the development of tumors in lab creatures and it animates another hormone firmly associated with bosom malignancy (?  °The Case against Dairy?  ±). Additionally, ranchers are allowed to offer anti-infection agents to their dairy animals to battle different illnesses. Milk and dairy items contain hints of the anti-toxin that are given to us. Introduction to such poisons breed strains of microorganisms that are invulnerable to even the most grounded medication (?  °The Case against Dairy?  ±). The majority of us don't understand the quantity of individuals that are lactose narrow minded. Overall assessments propose that 66% of the populace experience difficulty processing milk as a result of lactose narrow mindedness. As indicated by Teacher Magazine, minorities may experience issues processing a sugar in milk known as lactose. An expected 90% of Asian Americans, 70% of African Americans and Native Americans, 50% of Hispanics, and fifteen percent of Caucasians are lactose prejudiced. Connected at the hip with lactose bigotry are the proteins in milk that can prompt hypersensitivities. Dr. Attwood, a writer of many notable child rearing books, says ?  °. . . there are more than twenty-five proteins in milk that can prompt sensitivities. Around seven out of ten patients I see have hypersensitivities with side effects running from intermittent ear disease, asthma, and different upper respiratory contaminations. As a rule the patient improves when taken off dairy items.?  ± (Attwood-2) Milk s primary supplement is calcium, yet there are numerous different nourishments that can supplant milk so as to accomplish that calcium. As indicated by an article in Harvard Health Journal, numerous vegetables are acceptable wellsprings of calcium. Some solidified spinach really contains the same amount of calcium as a glass of milk. There is likewise calcium fortress in such things as squeezed orange and even waffles. Natural products, entire grains, soy items, and nuts likewise are extraordinary wellsprings of calcium. They flexibly it in a structure that is simpler for the body to retain and utilize. In the event that the nourishments referenced above don't fulfill your preferences, calcium supplements are additionally accessible. They are liberated from immersed fat and included calories you would get from milk and dairy items. There is additionally an extraordinary assortment of milks that each contain comparative supplements, yet differ in different angles. These options incorporate entire milk, 1%, 2%, fat free, vanished, seasoned, Acidophilus Milk, UHT Milk, natural, lactaid, lacteeze, buttermilk, and homogenized. When managing kids, individuals state that drinking natural milk not just limits their likely presentation to poisonous synthetic concoctions situated in standard milk, however it additionally makes a more advantageous world as a rule. Natural cultivating has significantly less negative effect on the earth, which includes cleaner water, more advantageous soil, and less hazardous synthetic compounds on the planet. In addition to the fact that this has a constructive effect on individuals s bodies, it likewise adds to the reclamation of the earth by and large. The soaked fat that is in milk and numerous different items is terrible for a great many people, particularly on the off chance that you wear t have a type of exercise plan. Concerning me I am advised to drink milk to pick up muscle, since it is the least demanding protein for your body to take in. With the entirety of the physical exercises that I do being on the Penn State Football Team, I will have to a lesser degree a danger of having heart issues than individuals who don't take part in physical action. That is the reason it is imperative to get the perfect measure of activity so as to consume the overabundance calories from the immersed fat that is contained in standard milk. Indeed, even with the entirety of the activity on the planet, there are still issues that can not be dealt with by the purchaser. The best way to be certain that you won't have physical issues as a result of milk is to forgo drinking customary, entire milk and to drink fluids that contain the more advantageous calcium and protein that milk in known for. On the off chance that you are a milk consumer, I urge you to truly investigate all the dangers associated with expending this item. It could keep you from having coronary illness or different afflictions related with milk. So next time you see a notice for ?  °Got Milk  ± as yourself, ?  °Got Something Else  ±

The Power of Dance Essay Example for Free

The Power of Dance Essay The video The Power of Dance was a film which investigated different types of move the world over and how every one identified with its separate culture. The video utilized a large number of various styles of move in various geological areas to pinpoint how move is a widespread language, and the body is utilized to pass on an assortment of thoughts and feelings. The essential subject behind the film was that move is a worldwide wonder. Move crosses race, shading, culture, social, monetary, and class lines. Move is found in an entire host of circumstances, including, yet surely not restricted to, religion, theater, social settings, and film. Move is utilized to recount stories, express feeling, and as a type of strict service, communicating acclaim, appreciation, distress, and offered as a blessing. It is in this feeling move is a type of correspondence without limits. Life itself is a structure move. Jacques DAmbrose, of the New York City Ballet theater, compares the heartbeat to a move. The heartbeat, he says in the main musicality of move, with its essential beat a fundamental energetic. It is this energetic that supports all of us. Kid artist Ryan McCormick makes this point particularly clear. As a major aspect of a New York childrens move troupe, he acclaims the benefits of move similar to an instrument to coordinate offspring of various racial and monetary foundations, by showing collaboration and participation. Moving is a portion of the childrens best way to communicate and discharge day by day stressors, a remedial piece of move, as indicated by artist and choreographer Gregg Burns. America is a blend, utilizing move from everywhere throughout the world, including Russia, where the birthplaces of expressive dance can be found. Russian artist Bolshoi considers move to be a statement of noble conduct, radiating easy quality and effortlessness. Artful dance, in this light, is ? ridiculous; (the) craft of the air. Irek Makhamedov depicts move, expressive dance specifically, as a global language where the physical and passionate are indivisible. Different societies investigated in the video incorporate the moves of India, remembering one for which a solitary lady depicts both a man and a lady in a romantic tale of both natural and otherworldly extents; the move itself being an illustration for the love among man and God. Northern India has its own type of move, Bhangra, a move started by ranchers and performed by men. As indicated by Vijay Neekay, this is a festival move. A last type of move studied in the film was moving in film and video. This type of move is astounding in that it consolidates all types of move and development through the enchantment of altering to make a solitary type of energizing and, some of the time, genuinely unimaginable move. It draws together, and in a solitary second, isolates every single diverse type of move in an excellent craftsmanship for life to copy.

How Owning a Dog or Cat Can Reduce Stress

How Owning a Dog or Cat Can Reduce Stress Stress Management Household Stress Print How Owning a Dog or Cat Can Reduce Stress By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Medically reviewed by Medically reviewed by Steven Gans, MD on August 05, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on February 22, 2020 Cavan Images / Getty Images More in Stress Management Household Stress Effects on Health Management Techniques Situational Stress Job Stress Relationship Stress When thinking of ways to reduce stress in life, usually techniques like meditation, yoga, and journaling come to mind. These are great techniques, to be sure. But getting a new best friend can also have many stress relieving and health benefits. While human friends provide great social support and come with some fabulous benefits, this article focuses on the benefits of furry friends: cats and dogs. How Having a Pet Can Help Lessen Stress Research shows that, unless you’re someone who really dislikes animals or is absolutely too busy to care for one properly, pets can provide excellent social support, stress relief, and other health benefitsâ€"perhaps more than people. The following are more health benefits of pets. Improves Your Mood For those who love animals, it’s virtually impossible to stay in a bad mood when a pair of loving puppy eyes meets yours, or when a super-soft cat rubs up against your hand. In addition to the social support, stress relief, and general health benefits pets can bring, research supports the mood-enhancing benefits of pets. A recent study found that men with AIDS were less likely to suffer from depression if they owned a pet.?? Helps Control Blood Pressure Yes, it’s true. While ACE inhibiting drugs can generally reduce blood pressure, they aren’t as effective in controlling spikes in blood pressure due to stress and tension. Research has concluded since the mid-Nineteen Eighties that there are positive physiological effects, especially lowered blood pressure, to petting dogs and social interaction with companion animals. Touch, the actual act of petting the dog, appeared to be the major component of the so-called pet effect.?? Encourages You to Get Moving Whether we walk our dogs because they need it, or are more likely to enjoy a walk when we have companionship, dog owners do spend more time walking than non-pet owners, at least if we live in an urban setting. Most people with dogs will likely tell you that they enjoy their walks more because of the companionship of their pets, and perhaps even the feeling of being part of a community of other pet lovers. Because exercise is good for stress management and overall health, owning a dog can be credited with increasing these benefits. Helps With Social Support When we’re out walking, having a dog with us can make us more approachable and give people a reason to stop and talk, thereby increasing the number of people we meet, giving us an opportunity to increase our network of friends and acquaintances, which also has great stress management benefits.?? Staves off Loneliness and Provides Unconditional Love Pets can be there for you in ways that people can’t. They can offer love and companionship, and can also enjoy comfortable silences, keep secrets, and are excellent snugglers. And they could be the best antidote to loneliness. In fact, one study found that nursing home residents reported less loneliness when visited by dogs alone than when they spent time with dogs and other people.??  All these benefits can reduce the amount of stress people experience in response to feelings of social isolation and lack of social support from people. Pets Can Sometimes Reduce Stress Even More Than People While we all know the power of talking about your problems with a good friend who’s also a good listener, research shows that spending time with a pet may be even better. One study showed that, when conducting a task that’s stressful, people actually experienced less stress when their pets were with them than when a supportive friend or even their spouse was present.?? This may be partially due to the fact that pets don’t judge us; they just love us. A Word From Verywell It’s important to realize that owning a pet isn’t for everyone. Pets do come with additional work and responsibility, which can bring its own stress. However, for most people, the benefits of having a pet outweigh the drawbacks. Having a furry best friend can reduce stress in your life and bring you support when times get tough.

Media And Education The Field Manual ( Fm ) - 1980 Words

Introduction Media and education are agents for transmitting information between and among people during pre-conflict, conflict, and post conflict stages in fragile states. Various parties use these agents of information to pursue their agenda and interests. On one hand, media and education have served the purpose of spreading fear and creating a psychological impact to propagate violence such as crimes against humanity, war crimes, and genocide. Conversely, during peacebuilding processes, they have served as mediums to promote peace during conflict. Despite the proliferation of violence through media and education, both can aid in achieving peacebuilding in conflict-ridden states, irrespective of the stage of such conflict. Various arguments and researches have been made on the importance, reliability and validity of the media and education in peacebuilding and reconstruction of states. Sheldon Himelfarb (2009) examines the Field Manual (FM) - 3-07, a comprehensive doctrine which recognizes the important role of the media in strategic communications, which functions for successful stability operations. Importantly, the author observes the lack of media integration in peacebuilding operations. The article focuses on the development of the media sector, the lacuna in the treatment of the media sector development. Furthermore, it provides six guidelines for the integration of the media and military from the doctrine in peacebuilding process of fragile states. Ross HowardShow MoreRelated1000 Word Essay85965 Words   |  344 PagesTable Of Content Army Programs ........................................ 4 ASAP - Army Substance Abuse Program ..................... 29 ACS - Army Community Service ........................... 32 ACES - Army Continuing Education Center ................... 34 AER - Army Emergency Relief ............................ 37 Army Sexual Assault Prevent ion and Response Program ........... 40 EO - Equal Opportunity ................................ 44 AFAP - Army Family Action Plan .........................Read MoreA Multistep Recruitment Strategy to a Participant-Intensive Clinical Trial5280 Words   |  22 Pagesthe validity of the findings (Adams, Silverman, Musa, Peele, 1997). The purpose of this article is to describe a multistep recruitment process employed in a recently completed complex 6-month drug and exercise RCT in participants with fibromyalgia (FM). 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It focused on RD on Demographics, Age, and Social Mobility etc to caterRead MoreEssay about The Anthropology of Terrorism3035 Words   |  13 Pagesagainst persons or property to intimidate or coerce a Government, the civilian population, or any segment thereof, in furtherance of political or social objectives. The definition of terrorism used in the United States Army Field Manual FM 3-0, form 2001 is: The calculated use of unlawful violence or threat of unlawful violence to inculcate fear. It is intended to coerce or intimidate governments or societies ... [to attain] political, religiousRead MoreMy Phone Thesis16066 Words   |  65 Pagesedge of this new product line is that it has the CustomizeU software with customized applications like Anguillan jokes, quotations, recipes and daily bible readings are installed on the gadgets for the target market’s delight. The media that will be used is the TRIMP media which consists of TV, radio, internet, mobile and print advertising. My|Phone that is based in Anguilla, will be marketed directly to buyers by three different areas. The first is via Internet, mail order in which they can orderRead MoreRole of Media in Tourism9761 Words   |  40 Pages   The   Role   of   Media   Communications   in   Developing   Tourism   Policy   and   Cross†Cultural   Communication   for   Peace,   Security   for   Sustainable  Tourism  Industry  in  Africa               Author:  Wilson  Okaka  Ã‚   Lecturer  (Communications  and  Environment  Programmes)   Kyambogo  University  Kampala†(Uganda)   Telephones:  [Office:  256†414†3771775]  Ã¢â‚¬ Ã‚  [Mobile:  256†078†2588846]   Email:  nupap2000@yahoo.com                  Paper  Presented  at  the  4th  International  Institute  of  Peace  through   Tourism  (IIPT)  African  Conference  on  Peace  through  Tourism  at

President Abraham Lincoln s Views On Slavery - 876 Words

The year 1861 began a revolutionary year for the United States in which it separated our country dramatically and on a course for certain changes. This is a time where the social norm of slavery being an idea in which nobody questions is starting to change. The fight over slavery begins between the north and the south. We also see seven states succeed from the union to show their position on the current government and to prove their views on slavery. President Abraham Lincoln assumes office as president in early March, and the Civil War begins just over a month later in 1861. Becoming the first Republican president of the country, he tells us in a short speech his views on slavery. We first must understand that slavery in the south was the staple of the economy and also the fight to end slavery in the north had a lack of power. Looking at the tough situation Lincoln was in, we must see that neither side could specifically be chosen. Lincoln says in his speech â€Å"These slaves cons tituted a peculiar and powerful interest. All knew that this interest was somehow the cause of the war.† This statement shows Lincoln believes slavery had to deal with the civil war but he does not state that this is the sole cause of the war. We must realize how Lincoln wanted to do everything in his power to keep the country unified, but also prove slavery must end. Reading Lincolns reasoning for the cause of the Civil War I believe he tells us slavery was the main reason for the cause of the civilShow MoreRelatedAbraham Lincoln : The President That Held Our Nation Together1017 Words   |  5 PagesAbraham Lincoln Research Paper Abraham Lincoln. The president that held our nation together. Lincoln’s early life. Abraham Lincoln was born on February 12, 1809, in a log cabin in Hardin County Kentucky, to his parents Thomas Lincoln, and mother Nancy Lincoln. They moved around and eventually settled in the back-woods of Indiana. 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Abraham Lincoln, also referred to by Honest Abe, had one of the hardest jobs a president can have and that is being a war-time leader. Despite the odds, Lincoln persevered through his rough childhood and found his way into politics and later

An Analysis on Taj Group of Hotels Free Essays

string(29) " multiple layers of delight\." Executive Summary The primary objective of this report is to analyze the Taj Group of Hotels through the specific analysis of Taj  (luxury full-service hotels, resorts and palaces), Taj Exotica  , Taj Safaris,  . Vivanta , The Gateway Hotel, Exotica Brand. The Taj Group of Hotels were selected to gain a learning of hotels in India from three different perspectives – that of a fast growing Indian hotel, , that of a formerly strong player trying to adapt to a changing market, and finally, that of an domestic hotel operating in India. We will write a custom essay sample on An Analysis on Taj Group of Hotels or any similar topic only for you Order Now The analysis in the report is presented as follows: 1. Before delving into the individual study of Taj Group of Hotels , a brief history of its operations as well as its strategies is given to help the reader gain a better understanding of the background from which the hotel has developed. 2. This is followed by a SWOT Analysis, which gives specific information on the environment, challenges and opportunities the hotel is currently facing. 3. Next, special emphasis is laid on analyzing the hotel policies and environment related to its marketing environment through 5 C (Company, Customers, Collaborators, Competition, Context) Analysis, STP (Segmentation-Targeting-Positioning) Analysis, and the 4 P (Product, Price, Promotion, Place) Analysis. 4. After gaining an understanding on these aspects of the hotel, the anomalies in the marketing positioning or decisions taken in the past are presented. 5. Based on these anomalies and other learnings, the authors have presented a few recommendations to Taj Group of Hotels . The final section of the report consists of a comparison with other hotels on a variety of factors including positioning and targeting, different types of product and service offerings, channels of distribution etc. The authors believe that such comparisons would be useful to a reader who is trying to gain a better understanding of the competitive environment of the Indian hotel sectors, as well as of the relative performance of Taj Group of Hotels versus the others. Company Overview: Vision The Taj Group of Hotels commits itself to the overall improvement of the ecological environment Which we are all a part of. We recognize that we are not owners but caretakers of the Planet and owe it to our children and future generations of humankind. It is our endeavour not only to conserve and protect but also to renew and regenerate the environment in which we live and operate. Our commitment encompasses all actions related to our products, services, associates, partners, vendors and communities. We will partner and engage with our environment through. Earth Environmental Awareness and Renewal at Taj Hotels. For us EARTH is not a program, nor a process; it is a way of life. The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and is recognised as one of Asia’s largest and finest hotel company. Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first property, The Taj Mahal Palace Hotel, Bombay in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003. Taj Hotels Resorts and Palaces comprises 66 hotels in 42 locations across India with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the middle east Spanning the length and breadth of the country, gracing important industrial towns and cities, beaches, hill stations, historical and pilgrim centres and wildlife destinations, each Taj hotel offers the luxury of service, the apogee of Indian hospitality, vantage locations, modern amenities and business facilities. IHCL operate in the luxury, premium, mid-market and value segments of the market through the following: Taj  (luxury full-service hotels, resorts and palaces) is our flagship brand for the world’s most discerning travellers seeking authentic experiences given that luxury is a way of life to which they are accustomed. Spanning world-renowned landmarks, modern business hotels, idyllic beach resorts, authentic Rajput palaces and rustic safari lodges, each Taj hotel reinterprets the tradition of hospitality in a refreshingly modern way to create unique experiences and lifelong memories. Taj also encompasses a unique set of iconic properties rooted in history and tradition that deliver truly unforgettable experiences. A collection of outstanding properties with strong heritage as hotels or palaces which offer something more than great physical product and exceptional service. This group is defined by the emotional and unique equity of its iconic properties that are authentic, non- replicable with great potential to create memories and stories. Taj Exotica  are resort and spa brand found in the most exotic and relaxing locales of the world. The properties are defined by the privacy and intimacy they provide. The hotels are clearly differentiated by their product philosophy and service design. They are centred around high end accommodation, intimacy and an environment that allows its guest unrivalled comfort and privacy. They are defined by a sensibility of intimate design and by their varied and eclectic culinary experiences, impeccable service and authentic Indian Spa sanctuaries. Taj Safaris  are wildlife lodges that allow travelers to experience the unparalleled beauty of the Indian jungle amidst luxurious surroundings. They offer India’s first and only wildlife luxury lodge circuit. Taj Safaris provide guests with the ultimate, interpretive, wild life experience based on a proven sustainable ecotourism model. Vivanta by Taj Hotels ; Resorts  span options for the work-hard-play-hard traveller across metropolitan cities, other commercially important centres as well as some of the best-loved vacation spots. Stylish ; sophisticated, Vivanta by Taj delivers premium hotel experiences with imagination, energy ; efficiency. It’s the flavour of contemporary luxury, laced with cool informality and the charming Taj hospitality. Created for the cosmopolitan global traveller and bon vivant, Vivanta by Taj Hotels Resorts create experiences that will amuse, invigorate inspire you. Vivanta revels in a spirit that presents the normal with an unexpected twist. Experiences which make you pause appreciate the hidden beauty in life! It challenges your expectations of a hotel and unfolds multiple layers of delight. You read "An Analysis on Taj Group of Hotels" in category "Essay examples" Innovative cuisine concepts, the smart use of technology the challenge to constantly engage, energize and relax you all add up to make Vivanta by Taj the new signature in hospitality. The Gateway Hotel  (upscale/mid-market full service hotels and resorts) is a pan-India network of hotels and resorts that offers business and leisure travellers a hotel designed, keeping the modern nomad in mind. At the Gateway Hotel, we believe in keeping things simple. This is why, our hotels are divided into 7 simple zones- Stay, Hangout, Meet, Work, Workout, Unwind and Explore. Ginger  (economy hotels) is IHCL’s revolutionary concept in hospitality for the value segment. Intelligently designed facilities, consistency and affordability are hallmarks of this brand targeted at travellers who value simplicity and self-service. Taj Hotels Resorts and Palaces is committed to replicate its domestic success onto international shores with plans to build an international network of luxury hotels, which will provide an exemplary product-service combination and in the process create a global brand. The current international portfolio includes luxury resorts in the Indian Ocean, business and resort destinations in the Middle East and Africa, serviced apartments in the UK, the first hotel in Australia and three a top-end luxury hotels in the US. Exotica Brand The Taj strengthened its presence in the Indian Ocean rim with the Exotica Brand. The Taj Exotica was evolved as part of Taj Hotels Resorts and Palaces intent to position it as a brand that is clearly differentiated by its product philosophy and service design. The Taj Exotica Resort and Spa, in Maldives is cantered on high-end accommodation, intimacy and an environment that allows its guest’s unrivalled comfort and privacy. Taj Hotels further expanded its global footprint by securing management contracts at Palm Island, Jumeirah in Dubai, Saraya Islands in Ras Al Khaimah, Aldar Group in Abu Dhabi, UAE Langkawi in Malaysia and Thimpu in Bhutan. The most significant additions to the portfolio have been The Pierre, the iconic landmark hotel on New York’s Fifth Avenue, Taj Boston and Blue, Sydney. The presence of Taj Hotels Resorts and Palaces internationally has been developed through a network of Taj regional sales and PR offices in the United Kingdom, France, Germany, Italy, Dubai, Singapore, Australia, Japan, Russia and the United States of America. At the Taj Hotels Resorts and Palaces luxurious living and fine dining find common ground. Whether it is introducing exotic world cuisines to India or taking authentic Indian fare to the world, the Taj Hotels Resorts and Palaces is renowned for the eclectic culinary experiences it brings to its guests. Through a vast repertoire of award-winning restaurants, legendary recipes from royal kitchens and celebrated food festivals, the Taj has pioneered innovation in fine dining across the world. Taj Hotels also promise a whole new experience of tranquillity and total ‘wellness’, through  Jiva Spas  a unique concept, which brings together the wisdom and heritage of the Asian and Indian Philosophy of Wellness and Well-being. Rooted in ancient Indian healing knowledge, Jiva Spas derive inspiration and spirit from the holistic concept of living. There is a rich basket of fresh and unique experiences under the Jiva Spa umbrella of offering, Yoga and Meditation, mastered and disseminated by accomplished practitioners, authentic Ayurveda, and unique Taj signature treatments. Royal traditions of wellness in service experiences, holistic treatments involving body therapies, enlivening and meaningful rituals and ceremonies and unique natural products blended by hand, come together to offer a truly calming experience. IHCL operates  Taj Air, a luxury private jet operation with state-of-the-art Falcon 2000 aircrafts designed by Dassault Aviation, France; and Taj Yachts, two 3-bedroom luxury yachts which can be used by guests in Mumbai and Kochi, in Kerala. IHCL also operates  Taj Sats Air Catering Ltd. , the largest airline catering service in South Asia, as a joint venture with Singapore Airport Terminal Services, a subsidiary of Singapore Airlines. Additionally, it operates the  Indian Institute of Hotel Management, Aurangabad  since 1993. The institute offers a three-year diploma, designed with the help of international faculty and has affiliations with several American and European programmes. CORPORATE SUSTAINABILITY AND SOCIAL RESPONSBILITY As a part of Tatas; India’s premier business house, Taj Hotels, have always believed in society and environment being integral stakeholders in our business along with the shareholders, customers, vendors and others. Over the last decade, the movement towards ecologically sound tourism has gained urgency and importance across the globe and recognize that responsible practices in vogue are as diverse as the geographies. It promotes corporate citizenship through our strategic public-private partnerships which encourage building livelihoods of less-advantaged youth and women. The causes to promote includes reducing malnutrition, promoting indigenous artisans and craftsmen and enhancing employability of identified target groups by sharing our core competencies as a leading hospitality company. We encourage training and development of differently able youth. The Taj has the unique scope and opportunity to develop raw potential into a skilled workforce that is immediately employable by various players in the industry. A majority of community projects are focused around extending the key strengths in food production, kitchen management, housekeeping, customer service and spas to promote economic empowerment of candidates from vulnerable socio-economic backgrounds. Taj is fully committed to the cause of building a sustainable environment by reducing the impact of our daily operations on the environment and improving operational efficiencies, resource conservation, re use and recycling of key resources. The seventh  Corporate Sustainability Report  was submitted to the United Nations Global Compact society in August, 2010. The United Nations Global Compact is a strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, safety ; security, environment and anti-corruption. This Corporate Sustainability report also serves as GRI (Global Reporting Initiative) as well as Triple Bottom Line report. The report focuses on identified priorities at IHCL and responds to key stakeholder needs. It plans to continue and further strengthen our commitment to the environment and societies in which we operate. It believes in continuous learning and sharing and would be delighted to have your thoughts and suggestions. EARTH In an endeavour to reinstate its vision and efforts to boost sustainable tourism, Taj Hotels Resorts and Palaces presented EARTH (Environment Awareness ; Renewal at Taj Hotels) this year. Implementing schemes such as the Gangotri Glacier Clean-Up Expedition, as well as designated Earth rooms, which minimise environmental impact, Taj is one of Asia’s largest group of hotels to commit to energy conservation and environmental management. EARTH has received certification from Green Globe, the only worldwide environmental certification program for travel and tourism. The Taj began a century ago with a single landmark – The Taj Mahal Palace Hotel, Mumbai. Today, the various Taj hotels, in all their variety and historical richness, are recognised internationally as the symbols of true Indian hospitality. The Company’s history is integral to India’s emergence into the global business and leisure travel community; and looking to the future, Taj Hotels Resorts and Palaces is well positioned to meet the increase in travel activity with the rapid expansion of the Indian economy. ANALYSIS SWOT Analysis Strengths| Weaknesses| * Taj group of hotels in India and also in abroad. * Corporate governance by a group of highly qualified people. * Hospitality which it provides to its customer * India offers a readymade tourist destination with the resources it has. Thus the magnet to pull  customers already exists and has potential grow. | * has to live up to its reputation. * to cope up with up-coming changes. * to satisfy each and every customer. * High tax structure in the industry makes the industry worse off than its international  equivalent. In India the expenditure tax, luxury tax and sales tax inflate the hotel bill by over  30%. Effective tax in the South East Asian countries works out to only 4-5%. | Opportunities| Threats| * Demand between the national and the inbound tourists can be easily managed due to  difference in the period of holidays. For international tourists the peak season for arrival is  between September to March when the climatic conditions are suitable where as the national  tourist waits for school holidays, generally the summer months. * In the long-term the hotel industry in India has latent potential for growth. This is because  India is an ideal destination for tourists as it is the only country with the most diverse  topography. For India, the inbound tourists are a mere 0. 49% of the global figures. This number  is expected to increase at a phenomenal rate thus pushing up the demand for the hotel  industry. * Unique experience in heritage hotels. * Opportunity of expansion to more destinations. | * Competition with other five star hotels like ITC, HAYAT, LEELA PALACE and OBEROI group of hotels * Terrorists activities which had already happened in 26/11 2009 in Mumbai. * Guest houses are taking an edge in place of hotels. This is a growing trend in the west and is now catching up in  India also, thus diverting the hotel traffic. * Changing trends in the west demand similar changes in India, which here are difficult to  implement due to high project costs. * The economic conditions of a country have a direct impact on the earnings in hotel industry. Lack of training man power in the hotel industry. | COMPETITIVE STRATERIGES SEGMENTATION GEOGRAPHIC a) Region Wise : North India, East India, West India, South India b) City Wise: 4 major metropolitan cities, and tourist destinations in India DEMOGRAPHIC ) Meant for family, diplomats, political guests, international tourists, Honeymoon suit, Business Executives, safari adventure for all. b) In terms of income it is meant for people belonging to upper-middle and high-class society and ginger hotels for the economy class. PSYCHOGRAPHIC It is meant for the people who like heritage buildings, palaces, adventure, luxury, comfort and are ready to spend on all these things. LOYALTY It expects its customers to be loyal and appreciate the service and hospitality they provide to consumers. TARGETING The Taj hotel is targeting luxury business travellers, including domestic and foreign businessmen, the senior management personnel, and the elite strata of society. POSITIONING The Taj group positions its service as anâ€Å"office away from office â€Å"to serve the business customer and also keeps the general positioning of the hotel industry, i. e. †home away from home â€Å" DIFFERENTIATION Hotel has differentiate its service offer through physical ambience it maintain a natural green environment so as to provide a relaxed atmosphere to the tension –bound business traveller and the feature has been well perceived by the target customer . MARKETING MIX The following are the part of a marketing mix I. Product: the service offer has a tangible product in it. Rooms: the rooms are of six type namely, club room, normal room, superior cottage, suites, deluxe room, and the old British Raj ambience room. Restaurant:† paradise† is a Thai food restaurant. â€Å"Island cafe â€Å"is an Italian food restaurant with pool side barbecue it has banquet halls. The hotel also has business centre with latest facilities like internet, interview centre, fitness centre, laundry, etc are the added facilities. II. Pricing : The rent for the rooms of Taj hotels varies from place to place due to the taxation policies, however the cost of the rooms are priced according to the services provided by the hotel. The rooms are categorised as Deluxe Room, Luxury Suite, Royal Suite, Executive suite, Grand Luxury suite, Presidential suite and the charges are prepared according to the room provided. III. Place: TAJ has established hotels in every region in India, the major tourist destinations, palaces, heritage sites in India as well as abroad. IV. Promotion: The advertisement is generally done through magazine hoarding of late, they have started even sponsoring also but in low scale the main emphasis is on direct marketing. V. Physical ambience: it provide natural environment and provide the latest state-of-art facilities. VI. People: it realises the important of people in any service organization for that , the first step is to market their service offer to their own employees understand the need for maintaining high quality and standard . FINANCIAL ANALYSIS 2009-10 . The total income for the year ended March 31, 2010 at Rs. 1566. 35 crores was lower than that of the previous year by8. 2%. 2. Room Income was lower than the previous year by 17%. The Average Room Rate (ARR) decreased by 16%over the previous year. 3. Food ; Beverage (F;B) income was 5% higher than the previous year. 4. Banquets income grew by 12% over the previous year. 2008-09 1. The total income for the year ended March 31, 2009 at Rs. 1706. 52 crores whic h was Lower than that of the previous year by 6 %. 2. Room Income was lower than the previous year by 14 % . 3. The Average Room Rate (ARR) decreased by 2 % over the previous year. 4. Food ; Beverage (F;B) income was 13% lower than the previous year. 2007-08 1. The total income for the year ended March 31, 2008 was Rs. 1,823. 16 crores which was higher than the previous year by 13%. 2. Room income was higher than previous year by 16%. 3. The Average Room Rate increased by 16% over the previous year which significantly contributed to the total increase in room income. FINDINGS After going through all the aspects related to Taj Hotels certain things in form of findings and information. They are: 1. If compared to other brands of 5 star hotels present in India, such as Leela Palace, Oberoi Ashoka group, Hayat or ITC, Taj has a wide variety of options available for its customers. It is ready to provide all kinds of comfort, hygiene, satisfaction desired by its customers. It takes special care and attention of all its customers and tries to bring smile on to their faces and expect them to come and visit again to their hotel. . It has options available for its customers by a chain or group of hotels located in India and abroad. It covers almost all the major tourist destinations. 3. Taj has come up with a new idea with name Ginger hotels which is very economical and greatly praised. 4. Above some analysis that have been shown like marketing Ps, SWOT analysis, strategies, STPD and financial analysis which states that Taj Group of Hotels is performing well and th ere are several other opportunities which can still be exploited. 5. After the terrorist attack in Taj Mahal Palace in Mumbai the revenue generation of the Taj group went down as the crowd of foreign tourists dropped but now slowly it has again started arising 6. Some of the Hotels of Taj Group are Heritage sites, Palaces and Forts which is a plus point for Taj Group, People like to experience these sites by spending some days in Taj Hotels. Some of the palaces are situated in Jaipur and Jodhpur which are World Wide known tourist destinations. 7. Taj Group of Hotels is not having a strong hold in India but also in abroad. It has acquired many palaces and sites and have tie-ups with other big brands outside India. CONCLUSION The study showcased immense research on Taj Goup of Hotels in India. It gives a wide view about the hotel industry in India. It is a well known brand to everyone. It shows Taj has immense potential to grow and further expansion of its business. It also shows the growth in every wing they try to excel themselves through their good plans and strategies, besides excelling themselves in the different wings the most important thing is that they have the social responsibility for the society through their different programs. How to cite An Analysis on Taj Group of Hotels, Essay examples

Directive A Driver Sustainable Development -Myassignmenthelp.Com

Question: Discuss About The Directive A Driver Sustainable Development? Answer: Introduction: European Union Habitat directive is intended to ensure the protection of large range of rare, threatened animal and plant types. About 200 rare and habitat characteristics actually targeted for their own conservation. In the year 1992, The council directive 92/43EEC of 21 May 1992 was issued on the protection and preservation of natural habitats as well as the flora and fauna. The intention of the directive is to upkeep the biodiversity in the region, while taking into account the diverse socio, economic and cultural reasons, the framework provided and the subsequent processing has resulted in the formation of the foundation for the development of the Europes nature conservation policy with all the necessary implications to the Birds directive and establishes the EU wide Natura2000 ecological network of the protected areas. The purpose of the same is to safeguard the target elements from the potentially damaging environmental influences. As a whole about 1000 plant species and about 200 habitats mentioned in the directives are protected by this directive. Article 6(4) of the directive is intended to take up all the necessary compensatory measures needed to ensure the overall coherence of Natura 2000. Infact the article take care of overriding the public interest including those of a social or economic nature, for the sake of enabling the member state to take all the required actions to keep up the overall integrity of Natura 2000. Member state, through article 6(4) is requested to inform the committee about the compensatory measures taken in this direction. Normally there will be two phase process while doing the implementation of the necessary protection mechanism of the bio-diversity initiatives. At the first phase of the process, the procedures consist of weighing the alternative solutions which do have the necessary potential to safeguard the integrity of the site under question. It need to be done as per Article 6(3). Numerous alternative solutions can be developed in this direction. Typical alternative solutions in this direction can be development of the alternative locations, which may include provision of alternative routes for the said operational requirements. It may also include provision of different scales for the operational requirements. Further making up improved designs and developments as well as the alternative processes all fall in this category of provisions of the directive. It is also possible to consider the zero-option as well for the current case. If incase there are no such alternative solutions existing for keeping up the integrity of the site, then the alternative measures for the sake of overriding the public interests will be taken care of. Principles of subsidiarity will be followed in this phase of comparison of alternatives where in the ecological conditions will be taken for the sake of maintenance of the integrity of the site and its ecological functions will be given primary significance and the econo mic criteria will be taken for overruling the ecological considerations. If there are no any alternative solutions then the imperative causes for overriding the public interest will be considered in balancing the site integrity. In this connection the article 6(4) emphasizes the need for the overriding of public interests, specifically they will be considered in the framework of the policies and procedures aimed at the protection of the fundamental values of the citizens lives. Further they will also be inline with the framework of the state and society framework. The following part of the discussion will discuss in more detail about the overview of the article, the implementing process of the same. Further the consequences of the implementing the article is discussed in more detail (Barnard, 2017). Literature Review: If incase the implications of the site in the absence of the alternative solutions, a plan or project must nevertheless should be carried out if incase it is involving the imperative reasons for the sake of overriding public interests. These causes can be both social as well as economic in nature. It is also needed that the member states in this context is required to take up all the necessary compensatory measures to ensure the overall coherence of Natura 2000 is maintained intact and protected. If the site is holding the priority habitat type and/or a priority species types then the only considerations that needs to be considered for is those that are related to the human healthcare as well as the public safety. To the beneficial consequences of the primary importance for the environment. Even the opinion from the commission for other imperative reasons of overriding public interest does matter. The first step in keeping up the overall coherence of Natura 2000 is to develop the compensatory measures proposed for a project and they should address in comparable proportions the habitats and species negatively affected(Krenova,2015,P.270). The member state is required to take up the concern of the bio-geographical region under emphasis. Further it should provide all the necessary functions comparable to those which have justified the selection criteria of the original site. The distance between the original site and the place of the compensatory measures and other factors normally will not impact the selection as long as the alternative is meeting the original requirements of the site. The compensatory authority in accordance with the instructions of the article 6(4) will take up all these necessary focus on these aspects and this inturn will provide the necessary objective meet-up. Within the directives discussed for the implementation of the article 6(4), it is very clearly me ntioned about the cost of the compensatory measures and the role of agencies in taking up these costs. It is discussed that the compensatory agency needs to take care of the cost of the compensatory works. Further there are also provisions mentioned in the form of the subsidy or alternatively called as state aid for the sake supporting the fraction of the total cost of the compensatory measures by the compensatory agencies (Maes, 2004, P.76). Priority habitats and species: Sites holding priority habitats and species are considered for special treatment in accordance with the article 6(4). There are several provisions and details included in the second part of the article 6(4), regarding the priority habitat and species presence in the sites. Some of the details included are the details of the sites that species and the selection of the same Also there is information for interpretation of the preferences and priorities as well. Further there is also detailing of the sites and the impact of the factors that are affecting the sites significantly as well as insignificantly. However public safety aspects will finally judge and justify the measures taken in this direction. There are instances in the previous occasions that the court directives regarding the minimization of the SPA areas in the context of the necessity and more priority objectives of consideration to the public safety when compared with the objectives of the ecological considerations make up the primary concerns in formulating the directives. An example of this case is C-57/89, commission Vs Germany, where in the court supported the formation of the Leybucht Dykes with the consideration and the priority assigned to the need for controlling the floods and more serious consequences foreseen with the current condition of dykes and they are considered more serious than the ecological objective of the study. The proof for the existence of the above mentioned overriding public interests and the consideration of the project and the role of that in fulfilling the public interests is mandatory in this context. The more significant role of the commission in this context contains formulating the compensatory action mechanisms, where in the balance between the ecological concerns and the values impacted will be considered against the invoked reasons and finally the worth of the compensatory measures will be estimated in this context. There are also provisions for the commission to initiate the legal actions if in case the actions are not bound in accordance with the community laws (McLeod, 2005). Scope: Article 6(4) in its entirety is providing the exceptions to the article 6(3) where in authorizations are actually provided only to those instances (projects) whose enactment will not actually impact the ecological conditions or the balances. This general rule is provided with exceptions and the integrity of the site can be given secondary preferences in the contexts recognized by the article 6(4), i.e., in the context of the imperative reasons for the sake of public interest overriding requirements. In any case the concrete application of all the detailed steps of implementation need to be performed accurately in the same sequence as indicated by the Article 6(4) in the Habitats directive(Morris,2007,P.125). Implementation phases and the procedures of the Article 6(4): Article 6(4) provisions will come into scrutiny and action only if the provisions of the article 6(3) are tested against the site and if there are any negative consequences are seen by the implementation of the article 6(3). If there are no negative implications of the project to the ecological status-quo, article 6(4) will not come into the focus. If there are any negative implications seen, the alternative solutions to be investigated and the possible negative consequences of implementing the alternative solutions need to be focussed on. Once the alternative solutions are assessed of their possible viabily and the consequences, Article 6(4) will work on to endorse the alternative plan only if the said plan will cause the minimum amount of damage to the site as well there are no other options to the preservation of the site apart from the said alternative plans devised. Further there are several key for the sake of overriding public interests in this case, which may include in them the social and economic causes as well. (Morris, 2011, P.360). If there are no any alternative solutions available for the said case of eco-preservation requirements, and if the underlying imperative reasons of overriding public interests are actually considered for, then the article 6(4) will work on to approve the same with the provision of compensatory measures. However all the compensatory measures will be allowed for only if the underlying mitigation procedures are not possible. Once if the compensatory measures are explained and the possible scope for the enactment of the same is described there is need for the communication of the same to the commission as part of the implementation procedure. The final objective is to keep up the spirit and coherence of Natura 2000 in totality. Consequences of implementing Article 6(4) of the Habitat directive: After implementation of the article 6(4) for further strengthening and stretching the scope of habitat directive the consequences of the implementation became more impactive and effective. As of now Natura 2000 has evolved as the marketing and the largest network of the habitats in the global scenario. The habitat included the largest collection of the habitat and the species in global spectrum. Implementation of the directive is actually facing certain complications as well. At the outset though there are recognition of several sites that fall within the purview and direction of the Habitat Directives the actual recognition of the same by the member states has been delayed. Further the implementation of the actual directives in all its entirety need effective information processing and the actual management of these habitats are not happening in proper manner and hence the implementation of the habitat directives is not happening in the right manner. There are several occasions whic h escalated the situation to the legal actions. Legal appeal and escalation of the situation to the legal actions has actually occurred due to variety of reasons, some of the reasons like actual unavailability of the clarification of some of the provisions in the directives. Certain reasons like unavailability of accurate and concrete definition of the terms in the directive like imperative reasons of overriding public interests actually impacted the functioning of the habitat directive. In several occasions the commission happened to initiate the infringement proceedings as a consequence of the failure of compliances at the outset (McLeod, 2005). Conclusion As such the habitat directive purpose and the procedure developed for the cause is appreciable and the benefits of the implementation are also several. There are number of instances where in the actual Natura 2000 evolved to integrate the largest collection of the sites and the natural habitat in EU under this umbrella of protection. However still as they are lot of loop holes and gaps in the system developed by habitat directive, there is need for the continuous clarification of the system. The directives mentioned in the directive need to be clarified in entirety and the chances of reducing the confusion and the legal complications need to be prevented. CJ need to take up more appropriate stand and initiative to clarify the confusions and should take up the necessary role in making the clarifications and the interpretation of the information in the most appropriate manner. Further there is need for developing the system more appropriately by enabling much more widening of the bio-d iversity strategy. More improved, monitoring, reporting and knowledge sharing and awareness build-up procedures need to be improved in the due course of action. As of now there is observation that the funding for the monitoring, surveillance and process observation procedures is not upto the requirements and there is ample need to improve the funding for the same. Once if the funding is increased as well if the procedures are implemented to integrate the system with the EU policies, System will support well the strategy and more comprehensive implementation and management of the habitat directives can be done. Also in accordance with the increase in the habitat and species under protection with time as well in accordance with the environmental complications increasing with time, there is need for the development of a more comprehensive and dynamic ecological framework for the sake of taking care of the habitat directives and the objectives. There is need for the chronical inspection of the existing procedures and the policies and the system is required to undergo renovation for every few years and such procedures are expected to provide with a comprehensive framework to meet the objectives of the system and inturn they will work for the development of a more robust system. Compensatory measures and the compensatory systems can be made wider and the council of the commission as well as the member states can be made part of the team that is looking into these aspects of approval. Hence more clarity on the actions and more clarity on the directives will enable betterment of the procedural implementation and in long run the ecological protection can be done with more precision. All the implementation related barriers like clarification of the social and economical considerations etc need to be well defined and this inturn will make the process more robust and habitat directives can be well implemented in the course of time. References: Barnard, C. and Peers, S. eds., 2017.European union law. Oxford University Press. K?enov, Z. and Kindlmann, P., 2015. Natura 2000Solution for Eastern Europe or just a good start? The umava National Park as a test case.Biological Conservation,186, pp.268-275. Maes, F. and Neumann, F., 2004. The Habitats Directive and port Business development in coastal zones: Experiences in safeguarding biodiversity.Journal of Coastal Conservation,10(1), pp.73-80. McLeod, C.R., Yeo, M., Brown, A.E., Burn, A.J., Hopkins, J.J. and Way, S.F., 2005. The Habitats Directive: selection of special areas of conservation in the UK.Peterborough, Joint Nature Conservation Committee. JNCC official website (www. jncc. gov. uk/SACselection, 23/09/09). Morris, R.K. and Barham, P., 2007. The Habitats Directive as a driver for sustainable development in the coastal zone: The example of the Humber estuary.Sustainable Development Research Advances, pp.109-138. Morris, R.K., 2011. The application of the Habitats Directive in the UK: Compliance or gold plating?.Land Use Policy, financial, pp.361-369. McLeod, C.R., Yeo, M., Brown, A.E., Burn, A.J., Hopkins, J.J. and Way, S.F., 2005. The Habitats Directive: selection of special areas of conservation in the UK.Peterborough, Joint Nature Conservation Committee. JNCC official website (www. jncc. gov. up/SACselection,

Strategies of Acquisition Adidas and Hp Companies

Strategies used in acquisition are vey important because they help the acquiring company to make maximum benefit out the acquisition deal. Before entering into any acquisition deal it is important for the company to consider its resources, future market opportunities and its targeted consumers and their reactions (Roy 2004).Advertising We will write a custom essay sample on Strategies of Acquisition: Adidas and Hp Companies specifically for you for only $16.05 $11/page Learn More In this paper we explore two companies which have been involved in acquisition and how it has strengthened their resources and competitive advantage in the market. The companies explored are Adidas in footwear industry and Hp in computer industry. In 1970s Adidas; a sports company based in Germany was leading in market in the United States of America because of innovations in its products. Through aggressive marketing Nike became the leader in market which triggered the merge of Adidas and Reebok in 2005. Adidas expressed its desire to acquire all Reebok’s outstanding shares (Antal-Mokos 2009). These two companies have managed to pull together their resources to create new sporting products and also to explore new markets especially North America. The merge raised the value of the two companies to $12 million (Antal-Mokos 2009). Adidas- Reebok merger has also maintained sustainable competition ability by merging their different competencies. Adidas is a well known strong brand with high performance. On the other hand Reebok has a great conscience for fashion which makes it preferred brand by urban purchasers’. By acquiring Reebok, Adidas takes advantage of the two ideas without compromising the image of the two brands (Antal-Mokos 2009). The merger allows Adidas to venture into lifestyle market. Adidas also has managed to improve its competitive advantage by involving the youth through music and sports. Combining Reebok’s lifestyle sho e brand with high performance and technology Adidas brand creates a main attraction to youths thus keeping a sustainable competitive advantage in the market. In order to keep up its competition with other brands, Adidas will boost distribution of its brand in North America where Reebok dominates thus venturing into new market (Antal-Mokos 2009).This idea increased its sales in North America hence remaining at the top of competition. Adidas and Reebok are well known brand names hence their good reputation has helped in building a firm competition base.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hp has benefited a lot from its merge with Compaq in 2004. It has strengthened its human resources by involving the Compaq’s human resource. Merging these two great work force ensures that the company meets its objectives. The company has over 150,000 in more than 170 countries which makes its consumer base strong (Roy 2004). This has led to increased revenues for the company due to its venture into new markets. Acquisition has helped Hp to be the leader in computer industry through diversity. Considering both Hp and Compaq are strong brands, they produce wide range of products, both computer hardware and software. This ensures that all customer needs are met hence making its products the desired choice compared to its competitors. This has enabled Hp to acquire a sustainable competitive advantage (Roy 2004). Another idea that enhances its competitive advantage is Hp brings professionals from different parts of the world together, which in turn improves the creativity and innovative power of the company. As a result new, improved and reliable computer products are generated. A strong employee base ensures that there are Hp professionals in geographical locations hence improving its customer care.Combination of factors such as customer satisfaction, innovation, creati vity, products reliability and services ensure Hp’s enhanced competitive ability (Roy 2004). In conclusion, we realize that acquisition can be a revival tool to the companies operating at loses. In his paper we have seen how acquisition boosts the revenues of companies as well as their ability to compete with others. References Antal-Mokos, Z. (2009). Managing Mergers and Acquisitions. The global business  handbook: the eight dimensions of international management, 123. Roy, P. Roy, P. (2004). The Hewlett Packard-Compaq computers merger: Insight from the resource-based view and the dynamic capabilities perspective. Journal  of American Academy of Business, 5 1, 7-14.Advertising We will write a custom essay sample on Strategies of Acquisition: Adidas and Hp Companies specifically for you for only $16.05 $11/page Learn More This essay on Strategies of Acquisition: Adidas and Hp Companies was written and submitted by user Joan the Mouse to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

10 Facts for a Group Project on Network Security

10 Facts for a Group Project on Network Security Welcome to our guide on writing a group project on network security. This is our first guide, and it will help you understand how group project tasks are distributed among members involved and exactly what should be done to get the desired results. This guide has three parts. Our first guide contains 10 facts for a group project on network security which will help you understand the concepts and knowledge behind network security. References are also mentioned at the bottom of this guide to help you verify these facts or collect more information if you want to. Our second guide, 20 network security project topics, help you select a relevant topic for your group project. All the topics mentioned in the guide are authentic and researchable for the students. We have also written a short sample essay for you. The presence of ready-made topics will give you a path to start. Our third and final guide, Writing a Group Project on Network Security, explains how a group project should be carried. Furthermore, it will tell you how to divide your work among members keeping individual strengths of every student in mind. This guide will give you a clear vision of planning and proceed with your group project. A group project is different from an individual project as there are several minds involved and creative conflict is a common problem. We have collected 10 solid facts which you can discuss with your group members and pick a fact you can design your project around. Let us begin with the facts on network security: Network security is a process that helps in securing the network  infrastructure of a computer. Certain security policies are applied to protect the assets and resources of an organization or a single user. Securing networks means protecting them against attackers or hackers, who can get access to secure information which is transmitted through a network. Data magnets are tools used to fetch personal data. Personal data refers to personal information such as a person’s name, email and financial information. All this information is available on the network when users provide it on websites for different purposes. Cryptography is a networking related field which deals with the study of Secret(Crypto) Writing(Graphy). It works on two terminologies namely, encryption and decryption which deals with hiding the content of the given data for privacy purpose (Encrypting) and reverting it back to usage (Decrypting). Many apps on networks use this technology for better protection. There is an FBI department looking for cyber criminals who have robbed millions of dollars from around the globe. The list on FBI’s site consists of 19 individuals, each having robbed between $350,000 to $100 million. One of the most wanted criminals is JABBER ZEUS. It is a group of criminals using viruses to hack computers and get access to files and data. HTTPS is more secure than HTTP. Every website on the web should follow HTTPS protocol because without HTTPS hackers can easily hack your website. HTTPS even provides you a bit of security from government surveillance applications and keeps all your online activities safe. Every time a person requests to access a web page, the user’s IP is saved by the server of that particular website. IPs are useful in tracking a user’s online activity and even track their location. Users use tools to go anonymous on the web to hide their activity and location by using proxy servers and similar apps. Trojans are a hacker’s favorite tool. They can be disguised as a useful application, making users install them without worries. Trojans are usually transferred via emails. They dont spread automatically or by their own will. However, trojans are easy to remove as compared to other malware. Cybercrime has been increasing day by day. Suspicious emails, trojans and several other types of network security attacks are committed every hour. To control these crimes, the cyber security market has also expanded regarding budget and resources. The cyber security market is expected to reach $120.1 billion by 2017. The United States alone loses $100 billion every year at the hands of cyber crime attacks. A minimum of 556 million cases is recorded in a single year. From strong individuals to giant business tycoons, cyber attacks are used against everyone. The U.S. Navy force has one of the strongest cyber security systems because it receives around 110,000 cyber attacks every hour. Network security experts are said to use complex passwords and changing those passwords at least every 3 months. Hackers get a tough time if a password is composed of 4-5 longer strings. This has been proved to be a good strategy to prevent cyber attacks. These were some of the facts related to network security. We hope they turn out to be useful for your group project and help you out in understanding what Network Security is. Our next two guides involve having 20 group project topics along with a sample essay and also tips on how to write a group project. But first, let’s have a look at the references below in case you want to gather more information from reliable sources. References: Abdelmounaam Rezgui, Virginia Tech (2003), Privacy on the Web: Facts, Challenges, and Solutions. William Stallings (2005), Cryptography and Network Security Principles and Practices, Fourth Edition. Rezgui, A. Bouguettaya, and Z. Malik, â€Å"A Reputation-Based Approach to Preserving Privacy in Web Services,† Proc. 4th VLDB Workshop on Technologies for E-Services (TES ‘03), Springer-Verlag, 2003 Axelsson, S. (2000) The Base-Rate Fallacy and the Difficulty of Intrusion Detection. ACM Transactions and Information and System Security. Bishop M. (2005), Introduction to Computer Security. Boston: Addison-Wesley. Xiang-Yang Li, Cryptography and Network Security

Did the US really change in the first two chapters Essay

Did the US really change in the first two chapters - Essay Example However, after the migrations started, the natives absorbed several things from these newcomers. Later, the US developed an educated culture, with several notable writings penned during the times including motivational and factual accounts of the famous writer John Adams (Remini 35). Their culture was heavily influenced by the immigrants who brought sophistication and mannerisms. Also, they learnt the art of combat and also gained weaponry from the colonial powers. Therefore they were able to build their military when the need arose during the eighteenth century (Remini 42-62). The migrations changed the US heavily. They learned the art of debating and government. They elaborated the expressions of liberty and freedom. Moreover, the biggest change was the occurrence of the American Revolution during the time, which not only upturned the colonial powers, but also gained the Americans their due freedom. Those who had not been able to identify their enemies earlier were then able to eliminate them from their lands. The US economy dependence also changed from agriculture to trade and other industrial developments like ship building etc. Indeed, the US changed a lot during the early migrations till the declaration of US

OPERATIONS AND LOGISTICS MANAGEMENT Assignment Example | Topics and Well Written Essays - 2750 words

OPERATIONS AND LOGISTICS MANAGEMENT - Assignment Example The various elements of its (Tesco’s) corporate strategy, and their bearing on the numerous aspects of the organisation’s vast enterprise, will be analysed, with a view to determining the nature of the relationship. An attempt will also be made to identify/evaluate possible areas of improvement in the organisation’s operations management; in addition, the ways in which Tesco’s operations add value to the delivery of its products/services will be explained. Corporate Strategy is essentially the long-term direction of an organisation. As a global mogul in the retail business, Tesco has a long-term business strategy of: (a) succeeding as an international retailer, (b) being as strong in food as in no-food business, (c) development of its retail services, (d) growth of its core UK business, (e) putting the community at the heart of its activities. In line with its organisational strategy of success as an international retailer, Tesco has imbibed a Facilities culture that reflects this aspiration. Ideally, organisational business activities should integrate the needs of people (customers and staff), machinery and material to provide a smoothly-functioning system. Tesco’s introduction of Tesco Link, giving its suppliers access to in-store sales and stock availability data, exemplifies this concept (the logistical underpinnings of a smooth flow of materials/goods from the suppliers through Tesco to the consumers, are obvious). This is further enhanced by the Capacity management efforts of Tesco, whereby it utilises an online delivery system to replenish its stores thrice daily, to achieve (in addition to meeting customer needs and the activity-level needs of staff) shorter lead-time in the supply chain and lower inventories (Case Studies From Tesco HSC, 2010). This, the source further notes, has helped the organisation ac hieve improved product availability and a boost in its labour productivity. There is a connection in the context of obvious benefits to

Charles the Great: Should Charlemagne be called great?

Charles the Great: Should Charlemagne be called great? Charlemagne has from his time of rule between the years 768 to 814 left a marked and undeniable impression upon the historical world, encouraging global and timeless debate as to whether he warrants his image as the Father of a Continent.  [1]  Throughout the duration of my project I intend to explore the concept of Charlemagne as a great man by looking at the historiography surrounding him, considering his actions and seeing whether they justify his magnificent reputation. This question has attracted much scholarly debate both during and since the time of Charlemagne and I hope to display how the historians have interpreted Charlemagnes title, and whether their opinions have changed as time has progressed and their research has developed. I will consider three main areas of his reign which have in my opinion instigated the most discussion. The first will be his constant involvement in warfare and the achievements and failures he attained and endured as a result. The second will look at the disintegration  [2]  theory, calling into question the capability and effectiveness of Charlemagnes government and administration, and consequently his ability as a ruler. The final area of deliberation will question the significance of the imperial title, and how he came to acquire such a prestigious title, encompassing his policies of education and reformation. I will attempt to find historians that both agree and disagree with all themes. In addition to these main points that I hope to also observe Charlemagnes involvement with finance and legislation, including his relationship with the church, all of which I hope will provide me with enough evidence from historians by which I can determine whether Charlemagnes reputation ca n be defended or not. The German historian, Franà §ois-Louis Ganshof who was writing in the late twentieth- century, is very explicit in his opinion that Charlemagnes kingdom and rule decomposed shortly after 800, mostly as a result of the inadequacies of his army. According to him it was Charlemagnes death which actually helped to save his reputation from disgrace, as he suggests that had he lived any longer the defeats he would have endured would have been especially damaging.  [3]  There are many scholars who directly oppose this line of thought however, particularly Donald Bullough who was writing around the same time as Ganshof and professed that by the time of his death in 814 Charlemagne was the most powerful Christian ruler in the world  [4]  These differences of opinion felt around the same time demonstrate how varied the debate is upon Charlemagne and whether he truly deserved his magnificent title, which has survived and been upheld throughout the ages. The Frankish kingdom under Charlemagne was, indeed, very powerful, and by 814 Charlemagne had many over-sea territories under his firm control. This however was not always the case, and throughout his 40 year reign, Charlemagne was confronted with much unrest. Roger Collins, writing in 1998 tells us that Charless Saxon wars were the most protracted and most bitterly fought of the numerous campaigns of his reign, having begun in 772 and continuing until 804, with repercussions still being felt thereafter.  [5]  There is no general consensus to be found which agrees that he Charlemagne was wholly successful or not in the different areas of his rule, but I hope to see whether time, situation or perhaps agenda of the historians are valuable enough evidence for the continued debate as to whether Charlemagne was a great man. The reputation of kings and leaders is often measured in terms of the amount of land gained throughout a reign or time in power. In terms of Charlemagne, this again opens up new avenues of great historical debate. Was the expansion of territory during his reign extensive enough to justify his repute as the most powerful Christian ruler in the world? Many historians disagree that it was, and R. Schieffer confirms that after years of apparently unstoppable rise, the limits of Carolingian power suddenly became apparent  [6]  around the time of the year 800. Alongside Schieffer, reasons for this opinion centred upon Charlemagnes inability to expand his territories significantly into Spain or into the eastern empire. For example, The Royal Frankish Annals, described as the most unassuming work of history written during this age  [7]  , tells us in 782 that Charlemagnes army were killed almost to a man when the Saxons, persuaded by Widukindà ¢Ã¢â€š ¬Ã‚ ¦ rebelled as usual.  [8]à ‚  This does not suggest a successful army led by a great warrior king. In addition debate on this topic has been largely focussed around the substantial lacking of a competent and willing army, as H. Fichtenau suggests, The poorer people complained that they were compelled to render almost continuous military service until they were completely impoverished.  [9]  This also informs us that Charlemagnes subjects were coerced into fighting for their king, possibly questioning his reputation at the time and skill as a military leader. In this sense, it is easy to argue that Charlemagne does not deserve the brilliant reputation that he has been remembered for. Fichtenau continues in suggesting that Charlemagne cared very little about his people to make them do continuous military service which may be a reason why he could not easily raise an army. Is this the attitude of a great leader, in response to the terms of the treatment of Charlemagnes service men? T. Reuter completely disagrees with Fichtenau suggesting that warriors were well looked after, bene fiting from gifts of food, clothing, gold, and silver, horses and arms  [10]  . This reveals a competent leader aware of the people serving under his name and rewarding them justly. Charlemagne managed to conqueror a substantial amount of Italy and hold on to what he had when faced with attempted invasion, in particular against the Saracens and troublesome Saxons. Einhard recorded that Ganshof, whose view upon Charlemagne is often critical, even records that; outstanding achievements, which can scarcely be matched by modern men.  [11]  Certainly the achievements that Charlemagne enjoyed in wartime are abetting as a part of his great remembrance. There is certainly much to suggest that Charlemagne did deserve his reputation in relation to his triumphs on the battlefield. His acquirement of the Avar treasure in 791 and the invasion and subjugation of the land of Bavaria to his rule where remarkable high points in his reign of warfare; Becher goes on to tell us that with Bavaria, Charlemagne acquired a new and apparently powerful neighbour,  [12]  which would assist him in advancing his reputation across the continent. Bullough is in cohorts with Becher on this opinion as he claims that Charles reputation and prestige among his neighbours had clearly not diminished as advancing years forced him to leave the command of armies in battle to others.  [13]  Agreeing with this view is Collins who adds in his work, which offers an essentially political account of the major developments of Charles reign  [14]  , that Charless naval activities in his final period are particularly notable, and saw the Carolingian Empire turned into a major maritime power.  [15]  In my opinion, Charlemagne did well to defend his kingdom successfully and expand to cushion his existing borders. Ganshof shows that he was a well renowned man and admired by other kings from neighbouring territories. I believe that Charlemagne not only managed to maintain his inherited lands, which is a great achievement in itself considering the vastness of the kingdom, but managed to build and gain land and respect, with which comes great reputation. His role in warfare suggests that he was a great and distinguished military leader and it would appear that his victories and skill in battle is one of the few topics where the historians generally agree that it enhanced his reputation amongst his peers and beyond. The argument of the decomposition  [16]  theory, chiefly driven by Ganshofs, has also encouraged much contest between historians, both historically and modern. Charlemagnes final years, chiefly following the Imperial Coronation of 800, are characterised by Ganshof as being dominated by a process of disintegration. It is my view that this idea holds a certain truth to it, demonstrated particularly in the aftermath of Charlemagne receiving the imperial title, but only to a certain extent. There were arguably some areas of his rule that experienced some level of limitations post-800, particularly his administrative apparatus, his military successes and also his Imperial Programme. Ganshof sets the parameter for this issue, although he does also indicate that there was a Balance Sheet,  [17]  implying that he did not believe that there was either uniform failure or success. He does often mention, however, that any successes Charles managed to achieve, mainly concerning his foreig n and internal policies, were in his mind, notably disappointing,  [18]  holding an overall picture of failure. Opposing this idea, King states that the Emperor had coped perfectly satisfactorily in his last years,  [19]  supported by Collins who adds that he believes that Ganshofs judgement seems mistaken.  [20]   Charlemagnes government is one of the most disputed aspects within his reign. Many historians agree that the way in which he orchestrated his government was poor, including Matthew Innes who declares that the lack of attention to the nuts and bolts of administration and to the mechanisms by which Charlemagne was able to govern à ¢Ã¢â€š ¬Ã‚ ¦ is striking  [21]  . His point is furthered in saying that some historians have gone so far to claim that the Carolingians lacked any clearly defined concept of the state  [22]  . In the last years of Charlemagnes reign for example, the Carolingian state had symptoms of bad government  [23]  . The idea argued by Ganshof that the last reigning years suffered decomposition would surely suggest that Charlemagne does not deserve his great reputation. Ganshof states that Charlemagnes achievements in the last years fell short of those envisaged in 802  [24]  We know that during 801-814 for example there are instances of malfunctioning of public services  [25]  of which the capitularies year after year denounce the same abuses  [26]  . The capitularies created under Charlemagne often had to be re-issued, and we may infer from this that perhaps he did not have the authority which would ensure his requests were carried out. Fichtenau maintains that it cannot be denied that Charles the great failed to solve this problem  [27]  . Donald Bullough is in agreement with this point as he does not feel confident that either Charles or his close advisers had developed a clear and consistent attitude to the empire in the east.  [28]  Davis who was writing in the late 1920s confirms that the capitularies and his commissions produced the merest ripples on the surface of the deep waters of customary law.  [29]  His work predominantly focuses on the belief that the very name by which [Charlemagne] is best known is the product of French invention  [30]  with a view to link themselves with greatness, rather than a result of Charlemagnes prominence. The majority of the criticism directed at Charlemagnes government foc uses around the years after 800, however Charlemagne managed to achieve great things such as managing to make his subjects take an oath of fidelity taken in the name of the emperor  [31]  which Ganshof describes as new and imperial  [32]  . Perhaps even more importantly he created a new codification of law which insisted upon creating a written record of laws for the first time. Therefore it is evident that the government serving under Charlemagne did manage to do great and commendable things. It was from the government that Charlemagne managed to patronize the arts, and scholarship and learning. Although there were negatives within the government, I believe the achievements far outweigh them. The Imperial Coronation is a major event in Charlemagnes rule and yet another area which has induced forcible disagreement amongst historians since its occasion in 800. The main argument is centred on the significance of the title in relation to the rest of his rule, and calls into question his role as protector of the Church among other factors. With the imperialization of Charlemagne  [33]  in 800, many historians have questioned whether Charlemagne changed the way he ruled after his coronation. The areas on this question chiefly explored throughout history are multi faceted, but I have identified three main parts to examine. These include changes that were implemented in the government, if any, Charlemagnes personal outlook on the title, and his role as protector of the Church. It is interesting to see how much, or indeed, how little, these three constituents changed after the Imperial coronation of 25th December, 800. We can identify certain techniques that Charlemagne employed in order to carry out his will. In 802 he called a council at Aachen and dispatched his missi in order to examine the religious and moral state of affairs throughout the kingdom. Wilson described his government as a strong, centralised government [with] internal stability  [34]  , which leads us to believe that he was powerful enough to impose any changes effectively upon his dominions. Historians have claimed in their work that there were also changes to the content and style of capitularies after 800. The most famous and extensive of capitularies were the Admonitio Generalis, 789, the Herstal of 799, and capitulary produced at Aachen in 802, dubbed as the Programmatic Capitulary by Ganshof. Historian King tells us how each of these capitularies are released following much unrest in Charlemagnes kingdom, and that most of the rulings are concerned with canon law, monastic life and the like.  [35]  It is to be noted however, that these things are indeed recurrent theme[s with] the problems dealt with in 802 or 789 or 779  [36]  and the ideas are simply repeated over time. Collins informs us that the Admonitio Generalis we can see Charlemagne explicitly claiming responsibility for the moral and spiritual welfare of his realm  [37]  . The content was greatly influenced by a range of councils dating back from the fourth to sixth centuries, and therefore much of it was repetition of ideas and wishes from over the years. Although this is true, Collins admits that the concluding regulationsrepresent new injunctions  [38]  and have not been taken from any earlier documents. Nevertheless no dramatic change in content can be seen. King adds that the previously sought goals in the capitularies had not been altered: order, justice, piety, peace, concord, each conceived in Christian terms, each expressive of Gods will.  [39]  Despite this, we are told that these issues were sought the more determinedly  [40]  by Charlemagne after 800. In opposition to King and Collins, Ganshof argues that in face there was a significant change to the content and style of the capitularies after 800, and also the way in which Charlemagne thought perceived them. He interprets the 802 capitulary issued from Aachen as a bid to create a Christian republic on earth under Charlemagnes authority. He puts particular emphasis on the way it is written, and how some passages are in first person which he claimed was unusual. The parts in first person may be interpreted as issues which Charlemagne held most dear to him, and Ganshof argues that this is due to the Emperor being driven by Imperial responsibility.  [41]  The introduction of the capitulary refers to Charlemagnes intentions of sending out missi, to spread the word of god and encourage people to obey him, and Ganshof uses this as evidence of an Imperial programme of rule. The oath of fidelity is a particularly significant feature of the Programmatic Capitulary, the counterpart to t he Emperors recognition of his own enhanced obligations before God.  [42]  Two years after his coronation, it appears that Charlemagne imposed a greater insistence on the strict enforcement of the established laws  [43]  , and possibly the most significant detail is that the oath was to be taken in the name of the Emperor, not the King. Ganshof implied that a distinction is being made between the Imperial and former royal title. He adds that the language used to draw out the oath in the capitulary is explicitly more spiritual, and this distinguishes it from other oaths sworn in the 890s with Charlemagne as king. I believe that the debate to Ganshofs argument rests in the suggestion that perhaps the sixty-year-old Emperor  [44]  was simply becoming increasingly more aware of his old age. Charlemagne greatly desired salvation and in order to ensure this he knew his responsibility to his people and their beliefs was an important constituent which would seal his fate. Perhaps Charlemagnes focus in his capitularies came more from the anxieties of an old man for awareness of passing years  [45]  , and not as a direct result of his Imperial Coronation, as Ganshof has suggested. Perhaps Charlemagne perceived the Imperial title as a way to enforce other wishes more firmly as Wallace-Hadrill claims that the imperial title meant little or nothing to him outside Rome.  [46]  For example, with his newly acquired status he was able to claim that there were religious dimensions to his military campaigns, which would encourage more people to serve him. Davis tells how Charlemagne; did not go out of his way to seek the Imperial dignity, but accepted it as a responsibility which could not be refused; he employed it, not as a stepping-stone to further aggrandisement, but to legalise power already acquired, to allay the purposeless strife of race against race within his existing dominions, to evoke the consciousness of spiritual brotherhood which afterwards proved so mighty a factor in European development.  [47]   Wallace Hadrill confirms that Charlemagne was fight[ing] for the faith  [48]  , and not solely because of his newly adorned title. In addition, this supremacy enabled him to crown his son Louis, which he hoped would secure his legacy after his death. I believe that the greatest significance of the Imperial coronation lies in the debate as to whether Charlemagnes attitude towards the Church changed after 800. In my personal opinion, there is much evidence from many of the historians which suggests that it did, but still there lies a counter argument. I believe that following the coronation in Rome Charlemagne recognised his responsibilities to God and pursued them with a driving passion  [49]  , and his ambition to create a truly Christian society  [50]  was substantially magnified. There is much evidence to suggest that this is exactly what Charlemagne thought God required of him, and the fact that he was crowned on Christs birthday is appropriate to this. It adds to the belief that Charlemagne saw himself as Christs representative upon earth, and because of this, saw himself as Gods worker among men. The Paderborn Epic  [51]  also may hold evidence to this claim, as the poem refers to Charlemagne as an instrument of St. Peter. The oath of fidelity, released with the capitulary of 802, has been said to have been re-phrased to give it a more religious character and was the counterpart to the Emperors recognition of his own enhanced obligations before God.  [52]   After 800, Charlemagne became worthy of the highest secular dignity that existed under God, and we know that he also continuously claimed responsibility forthe spiritual welfare of his realm.  [53]  Was this however completely owing to the coronation or due to his awareness of an approaching death as an old man? There are continuous implications suggesting that Charles had a terrible awareness that Gods judgment will be conditioned by the conduct of his subjects  [54]  and in his remaining months he spent his time in prayer and alms-giving and spent some of his last hours in correcting books.  [55]  Perhaps therefore this priority of religion had more to do with his hopes for personal redemption and salvation from God, and to attain this, he knew he had to do Gods bidding, and spread the word of Christianity for a Christian republic on Earth. Also toward the end of his reign we know he arranged for the distribution of the treasures and silveramong the twenty-one metropoli tan churches that now existed in his empirefor the good of his soul.  [56]  Nevertheless, it remains certain that Charlemagne was concerned with the problems of the Church and thought it was his duty to protect with his whole mind.  [57]  It is evident that his struggles with Saxony were primarily due to their resistance of Christianity, in preference of paganism. It remains uncertain as to whether his increased Christian mission in his last years were more due to the coronation, and his recognition of being the protector of the church, or simply due to his hopes for salvation after death. Becher however tell us that in gaining the Imperial title, Charlemagne achieved his goal of standing at the head of the Christian world.  [58]   Charlemagne is presented as a king of well-rounded ability and his patronage of the arts compliments his government and religious advances particularly well. The capturing of the Avar treasure meant there was a greater disposable income and as a result of the influx of income patronage of the arts, encouraging scholarship and learning amongst his people, soars in his period. Fichtenau and Wallace-Hadrill suggest there was no significant push in the development of the arts for the first few years in Charlemagnes sovereignty. Rosamond McKitterick continues to say that the patronage of learning could be regarded as one of the obligations of royalty,  [59]  perhaps suggesting that it was not something newly enforced by Charlemagne. On the other hand, she then suggests that his patronage was designed to promote his royal power as a Christian king and to consolidate the faith  [60]  which is shown by the creation of the two schools; the peripatetic school, which Charlemagne travell ed with, and the Hofschule, his court school. Most of the courts activities revolved around religion and the Hofschule even created a new addition to the gospels.  [61]  In addition, Charlemagne began to commission paintings such as the Al Fresco which still survives today in the chapel in Frankia. It overlooks the vault and illustrates Christ sitting in majesty. This represents to us a recurring theme that the arts tended to reflect; Charlemagnes comparison to Christ. Charlemagne however seemed to show a genuine interest in the developments of the arts as he was very interested in music and what was sung in his chapel.  [62]  Charlemagne used his patronage of the arts to improve the image in which other people saw him and successively improve his reputation. Einhard, a dedicated scholar who served both under Charlemagne and Louis the Pious claimed that the Kingà ¢Ã¢â€š ¬Ã‚ ¦ was a very intelligent man.  [63]  Rosamond McKitterick suggests that it was a period of remark able efflorescence of culture initiated by Charlemagne  [64]  which is shown by the influx of poetry, art, and books produced during his reign. This can allow us to understand more clearly why the scholars in Charlemagnes era were eager to help the king; scholars from all around the globe sought to help him, including Alcuin of York and Paul the Deacon from Italy. The ability to summon such great men from other kingdoms suggests the reputation that preceded Charlemagne. His devotion to scholarly texts, prayer and almsgiving shows the depths of Charlemagnes faith and his desire and motivation to improve his subjects lives. Personally I think that this is an invaluable insight into the character of the king, as we are able to see how driven and determined Charlemagne was to both better the lives of his people, but also his personal reflection of what his duties meant to him. Charlemagnes attention to the arts tended to be quite extravagant and we may infer that he looked upon the subject as a form of propaganda. It suggests that he was very astute in his decision-making of what to commission in order to improve his reputation. It is clear to see that Charlemagne reputes himself with great integrity and achievement and his accomplishments were of great merit. The viewpoints regarding Charlemagnes claim to greatness are of great variation. Finding the distinction between a myth and a truly remarkable man has been difficult to determine throughout the scope of work available to me. Many historians, including Richard Winston who was writ